if you see something, say something!
December 8, 2010


Who is the copywriter for this ad?  I want to slap you.  I also want to slap your copy editor.  And the people who commissioned this ad to be on the train this morning.  YOU CANNOT HAVE BOTH “up to” and “or more”!  Cannot!

You can either have “up to” 30% or “more than” 30%.  Ugh.